In 2013, workers fought a long fight to save their factory which produced Jeannette madeleines, in Caen (Calvados).
From her fight to save the factory producing Jeannette madeleines, in Caen (Calvados), Marie-Claire Marie, production manager, has remained extremely proud. She has worked in this factory for 46 and a half years. But his long career almost came to an end in 2013. The Jeannette biscuit factory, an institution in Caen, had then gone bankrupt. Convinced that the business could be saved, Marie-Claire Marie and her colleagues occupied the factory to prevent the sale of the machines. The siege lasted for a year.
Thanks to crowdfunding and two successive buyers who invested more than 5 million euros, Jeannette was able to leave with ten employees out of 36, and a brand new factory. “The line, we had to learn to use it”, confides Marie-Claire Marie. A new recipe has been created with better quality ingredients. Vegetable oil has, for example, been exchanged for Isigny AOP butter. These more noble raw materials, and therefore more expensive, have driven up the price of madeleines. The company hopes to return to profit for the first time this year thanks to better management of production.