According to a study, the French have increased their purchases in supermarkets for three years. The prices of the most purchased products have indeed fallen, sometimes by as much as 8%.
“No, no, no, it’s not cheaper, it’s always more expensive”, assures the microphone of France 2 a consumer after shopping at the supermarket. However, food prices fell by 0.8% in 2014.Two families of products are really affected by this deflation: fruits and vegetables, and non-alcoholic drinks, especially sodas.
The retailer price war
The weather, which was more favorable in 2014 than in 2013, therefore helped boost harvests, partly explains why fruits and vegetables are cheaper. But overall, the phenomenon is mainly due to the price war of distributors, which has in addition, led to the closure of many hard discount stores. Due to the crisis, the brands also had to give up part of their margins to encourage the French to consume more.