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“Airports, stores… We are going to kill the queues!” | The ChiGUGO

“Airports, stores… We are going to kill the queues!”


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THE DECISION-MAKERS TALK – Every day, Quentin Périnel receives a personality from the business world over a coffee. Édouard Fonkenell, entrepreneur, founder of ClaraVista and Libertyline, is a guest of the Talk Décideurs du Figaro.

Digital offers extraordinary entrepreneurial opportunities! And it is precisely the web that stimulated and made Édouard Fonkenell want to be an entrepreneur. This X began his career at Rotschild, where he was an analyst, then in consulting at McKinsey, where he spent five years. Then, at the start of the 2000s, he took an entrepreneurial leap, web fever infects him: he founded ClaraVista in 2002. And from the start, he made this promise to his clients: to help them see their data clearly. and skillfully integrate them into their marketing strategy! Today, in 2019, this promise appears to be “normal”.

But in 2002, it was something else. “At the time, we were starting to see this trend coming,” recalls Édouard Fonkenell. We were emerging from the explosion of the internet bubble. ClaraVista was a way of bringing together three of my skills: math, marketing, and tech. ”

What has changed since 2002? The volume of data, of course. But also the way in which we are able to collect and process them: faster, more precisely, more efficiently… “What amuses me is the creation of new things”, suggests Édouard Fonkenell, speaking of his career entrepreneur. More recently, he tackled a mass problem, which concerns us all: the queues! Five years ago, within ClaraVista, he created Lineberty, a digital solution that allows everyone to skip the queue while waiting for a moment T! Its target places: all the places where you have to queue. Shops, stations, airports …